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Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved May 01, 2024, from
King and Lowe (2017a, August 24). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights